Paid Media
Paid media built around commercial intent and return
Our paid campaigns start with the revenue each channel should earn. We allocate budget by intent, target efficiency, and measured attribution, so every ad dollar stays tied to pipeline activity.
Four paid channels, one measurement framework
Each channel is scoped to a specific audience and measured against its own commercial outcome before budget moves.
PPC (Google & Bing)
Search campaigns capture buyers already looking for your offer. Scope covers keyword research, match-type structure, negative keywords, and bid strategy. Measured by cost per acquisition, conversion value, and return on ad spend.
Paid Social
Paid social reaches defined audiences on the platforms where they spend time. Built for lead generation and retargeting. Measured by cost per lead, qualified lead rate, and pipeline attributed to social.
Display Ads
Programmatic display extends reach across partner sites and supports remarketing to visitors who have not converted. Measured by view-through and click-through conversions, cost per visit, and assisted conversions.
Influencer Marketing
Creator partnerships place your offer in trusted voices for audiences already engaged with them. Scope includes creator vetting, brief development, and usage rights. Measured by tracked links, promo codes, and conversion lift against paid benchmarks.
Paid media FAQ
Budget, attribution, and creative
What budget do we need to start?
Budget thresholds depend on channel and market competitiveness. We recommend a testing budget long enough to produce statistically useful conversion data before scaling spend.
How is attribution handled?
We report platform-reported conversions alongside analytics-based attribution, and we state which model each figure uses so results remain transparent.
How often should creative be refreshed?
Creative is reviewed on a regular cadence tied to performance signals such as declining engagement or rising cost per acquisition, rather than on a fixed calendar alone.
Request a paid media channel review
We will review your current paid channels, budget allocation, and attribution setup, and outline where spend can work harder.